Mark Sharp&TBT

Paid and organic ad campaign

Mark Sharp & The Bicycle Thieves is a Scottish indie rock band renowned for their energetic live shows. The five-piece have supported The Snuts, Kyle Falconer and Lewis Capaldi.

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Our team supported them with their new album's release and helped ticket sales with paid ads for various social media platforms. I thoroughly researched how they could improve their current channels and ordered it into an Audit document. As their album's title is 'Unmask the Circus' -
I explored this theme, and the campaign's main focus became the 'big reveal (in the circus)'. I made numerous static and animated assets for the band that they could use on Instagram and as printed materials.

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Our four-week campaign produced great numbers - The ads gained 206.8K reach (+358.4%),6,070 clicks, 203.6K video plays, and over 73,000 post engagements and the sales of their debut album as an independent, not signed band. They hit the top of several official charts, e.g.: 1st on the Official Scottish Album chart, amongst other achievements like 2nd place on the Independent Albums Breaker chart or 7th on the Official Record Store chart.

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Credit: LEWIS Creative Consultants